Markets
Markets
Explore our Artists’ Environmental Resource
Markets
How do you find/choose partners and clients?
How do you know if they share your ethos?
How do you share your stance on the climate emergency with others you work with and for?
Once you know who you will go about reducing your own carbon footprint, and becoming more environmentally sustainable, you will want to include that information in your biography. It will then influence and inform other, and potentially how you find partners and market your product. There are examples of artists’ good practice here:
Seeking and accepting work. What can you do to seek commissions which align with your values? For example, would you want to avoid commissions which are connected with the oil trade, or actively seek commissions that promote a sustainable diet? It is worth considering and writing a statement outlining the commissions you are actively seeking, and projects you would refuse because they don’t align with your carbon targets.
Selling your work. Where and how do you sell your work? Can you investigate the environmental impact of the places you sell through? Galleries and organisations are likely to have their own policy, so you can check that it aligns with your values. Then consider how you travel to markets, or how you transport, package (see Materials section) and post your work (see Travel section).
Reaching clients online. Have you thought about the impact of your online activities? If you have a website, think about who hosts it for you and ask about their carbon policy. If you are thinking about starting a website, investigate the best way you can do this and be carbon neutral. Your social media also has a carbon footprint that it is harder to control, it is worth learning more about this if a lot of your marketing is carried out online.