Veronique Lapeyre


Veronique AA Lapeyre’s career places her at the intersection of culture and digital. She has over ten years’ experience in creating engaging communication strategies for cultural organisations and commercial companies based in Scotland with a global reach. Veronique is an advocate for anti-racism action within the cultural sector and is currently working on a new project within the craft sector. Her side-project, the Zanana Project launched in March 2018, to amplify Black, Asian, Mixed Heritage and People of Colour working in the creative industries from Scotland, and beyond. The Zanana Project brings the community together across creative disciplines, sharing engaging stories and supporting ambitions.

Based in Edinburgh, Veronique is currently the Head of Communications & Digital at Craft Scotland overseeing the planning and implementation of the national development agency for craft’s marketing, PR, digital and communication strategies. She is also Chair for Scottish Contemporary Arts Network (SCAN) and sits on the advisory group for the MAKE Manifesto for craft.


Zanana Project supports the creative ambitions of Black, Asian, Mixed Heritage + People of Colour in Scotland and beyond.
A dynamic force within the creative industries, Black, Asian, Mixed Heritage and People of Colour are creating bold high-quality work and projects in Scotland and beyond.

Launched in 2018, Zanana Project is Veronique AA Lapeyre’s side project that aims to support the community by utilising her skills, experience and contacts built up over a decade working in the arts and commercial businesses. As is well documented, as a community we face multiple barriers to entry and further development in our chosen creative career.

To find out more about Zanana Project visit here.